Dear Conference Participants:
 

The purpose of this letter is to pass along information about the subject conference as well as share some helpful tips that will Paid you in preparing for the event. We have received numerous responses and are confident that the 1998 Conference will be successful.
 

This annual conference provides an excellent opportunity to develop contacts and obtain relevant and vital information necessary for doing business with JPL, prime contractors and federal agencies. The following tips may assist you in marketing your products and/or services to these organizations:
 

• Prior to the conference, review the list of organizations sent to you and decide which organizations will benefit from your product or service. Do not waste precious time on those that cannot.
  
• Obtain the telephone number and name of the buyer who procures the product/service offered by your company. Upon contacting the buyer (via telephone, letter, e-mail, fax, or personal visit) reference the High-Tech Conference and use the name of the referral.
   
• If an organization rotates buying personnel, you need to keep in touch more frequently. In some instances, you need to track your product/service, not necessarily the buyer.
   
• What is the purchasing method used by this organization? (e.g., spot buy, contract basis, basic purchase agreement, JIT, credit cards, etc.)
   
• Request the buyer place your company on a mailing list to receive solicitations for specific products/services.
   
• Ask the buyer how and where the organization lists upcoming opportunities. Do they utilize the Internet?
   
• Buyers will require specific information from you, including product line-cards and business cards for their reference and to pass along to other buyers.
   
• IT IS RECOMMENDED THAT YOU BRING A SUPPLY OF BUSINESS CARDS, LINE-CARDS, AND BROCHURES TO THE CONFERENCE!